Let FREEdom Ring
Strategy + copywriting for the National Museum of American Jewish History’s free July and August digital, print, and out-of-home campaign. The goal of the campaign was to convey free admission, while creating eye-catching assets that payed homage to the Museum’s location on the Independence Mall. Assets featured photographs from the Museum’s core exhibition, colorized to evoke a relevant, Americana experience.
I crafted ideas, developed the tone + voice, and worked with designers to execute assets.
I also created the brand strategy and brand expression guide for NMAJH. Decks available upon request.
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