Auschwitz. Not long ago. Not far away.

“Auschwitz. Not long ago. Not far away.”

I was the strategist + copywriter on “Auschwitz. Not long ago. Not far away.,” which is currently the largest exhibition of Auschwitz materials to ever be shown in North America. (client: Museum of Jewish Heritage). As the title of the upcoming Auschwitz exhibition so poignantly points out, the events of the Holocaust were, in fact, not so long ago, and not so far away. Yet, an educational gap in the understanding of what Auschwitz is and what it represents has become evident in today’s younger generations.

By working with the design team to create compelling storytelling, relatable education, and an open dialogue about tolerance, I increased awareness of Auschwitz and the exhibition. Content was complemented by thought-provoking, relevant, and visceral language to connect universally with audiences young and old.

By January 1, 2020 (8 months), more than 150k tickets to the exhibition had been sold.

Exhibition strategy available upon request.

I edited video assets to bring a podcast with the curators to life for the Museum’s Instagram audience.

I ideated, storyboarded, and edited a video of an interview with Dr. Piotr M. A. Cywiński, Director of the Auschwitz-Birkenau State Museum (a curator of the exhibition), to create a video advertisement to drive ticket sales.

Hertha Aussen’s Story

Caption: "Dearest Netty,
Briefly a few words. Most likely this will be the last card you’ll receive from me. I hope you will all be fine. We’re brave and keep our spirits up. For the rest: many warm greetings and kisses. See you again in Gorssel.
Hertha and family"

Hertha Aussen wrote this note on a scrap of paper and threw it from a deportation train bound for Auschwitz-Birkenau. She was murdered upon arrival. “Auschwitz. Not long ago. Not far away.” is open to the public. Exhibition information can be found at the link in our bio.
Produced with @auschwitzmemorial and @auschwitzexhibition. #NotlongagoNotfaraway

Anne Frank’s 90th Birthday Tribute

Ideated concept using a direct quote from Anne Frank’s diary and edited only known footage of her to pay tribute to one of the most discussed Jewish victims of the Holocaust.

Caption: "Auschwitz. Not long ago. Not far away." opens to the public on May 8, but members receive early access to the exhibition on May 6 and 7. Not a member yet? Consider becoming one today. Registration available through the link in our bio.

Caption: “Mass murder takes central planning.
Killing as a communal business, made widely lucrative by the Third Reich, permeates the first traveling exhibition about the largest German death camp, Auschwitz, whose yawning gatehouse, with its converging rail tracks, has become emblematic of the Holocaust.
Well-timed, during a worldwide surge of anti-Semitism, the harrowing installation opened [today] — the anniversary of the Allied victory in Europe — over three floors of the Museum of Jewish Heritage at the Battery, in sight of Ellis Island and the Statue of Liberty. It strives, successfully, for fresh relevance, starting with its haunting rubric: ‘Auschwitz. Not Long Ago. Not Far Away.’” - Ralph Blumenthal, The New York Times

Read the article at the link in our bio.
#NotLongAgoNotFarAway Produced with @AuschwitzMemorial and @Auschwitz Exhibition.

Gabby’s Dress

Caption: Jacob Klipper moved from Vienna to Palestine in search of a better life for his family. His wife, Klara-Kayla Klipper, and their children, Heinz and Gaby (pictured above), were planning to move once Jacob had set up their home. When Jacob left, he took most of their belongings with him, including Gaby’s pink dress for her to wear once the family reunited. The outbreak of war a few months later made it impossible for the rest of the family to leave Vienna. In September of 1943, they were murdered in Auschwitz.

Gaby’s portrait and dress are now on display at “Auschwitz. Not long ago. Not far away.” Exhibition information can be found at the link in our bio. Produced with @auschwitzexhibition and @auschwitzmemorial. #NotlongagoNotfaraway 📷: Yad Vashem: The World Holocaust Remembrance Center, Jerusalem.