Notorious RBG: The Life and Times of Ruth Bader Ginsburg
Client: National Museum of American Jewish History
I was responsible for concepting assets, writing copy, and ensuring all pieces felt unified and in-tone.
Notably, the Giphy stickers have been used over 300,000 times since their release in October.
Additionally, I worked directly with the Supreme Court to obtain approval for all creative surrounding the Justice’s induction into the Museum’s Only In America Hall of Fame, Dec. 2019.
Main Brand Asset
Utilized in all out of home and print assets, as well as many digital assets: paid and organic
iPhone Background, available for users to download or screenshot for personal use
Giphy Sticker
Giphy Sticker
Event Promotion Asset
Giphy Sticker
9 day countdown to the exhibition, featuring pop art versions of the Justice, paired with assets showcasing corresponding facts about RBG.
RBG Induction Announcement Post
Pre-approved by SCOTUS.
We are absolutely thrilled to announce that we will be welcoming Justice Ruth Bader Ginsburg to the Museum on December 19th at 5:30pm to receive the Only In America Award as she is inducted into our Only In America Gallery/Hall of Fame. Please join us for this special evening honoring Justice Ginsburg with Nina Totenberg, NPR legal affairs correspondent and longtime friend of the Justice. Tickets to the event will be available to NMAJH Members on November 13 and then to the general public on November 15.
Click the link in our bio for more information.
📸: Collection of the Supreme Court of the United States
Social Asset
Banner Ad
Social Asset
Interactive RBG Fact Asset
(swipe to reveal the court case)
“Notorious RBG” Video Asset
RBG Acrostic Poem (social asset)