Annual Gathering of Remembrance
I was the strategist + copywriter + social media manager on the Annual Gathering of Remembrance’s social campaign (client: Museum of Jewish Heritage). The goal was to increase the reach of Yom HaShoah, or Israeli Holocaust Remembrance Day, and to spread awareness of Holocaust survivors stories.
The Museum is the third largest Holocaust museum globally, and this the largest United States Holocaust commemoration.
I was responsible for ideating and working with designers to see concepts through to completion. The event voice was solemn, yet hopeful. At completion, the campaign garnered < 2,800 ticket reservations.
Annual Gathering of Remembrance strategy available upon request.
Post Event Promotion
I was the video editor for all content used to promote the livestream of the 2019 event, and all content that will be used to promote the livestream of the 2020 event.
Video content drove views to the livestream at > $0.01 per view.